Worshiping God(s)

Idol worship is selfish because it focuses on what people can receive from that (false) god. The worship of the one true God, however, is just the opposite. God's true people are to be selfless - serving Him while expecting nothing in return from Him. We serve God for who He is and worship Him for all of His greatness an splendor. It is our appreciation for who He is and what He has already done that drives us to our deepest worship of him. We serve God for woe He is - not for what we can get from him.